Mass Media and Communication :Journalism

 JOURNALISM : #FEATUREWRITING  # LEADWRITING

  Hello readers! 

            Welcome to my blog, here I would like through some light on featurewriting and Leadwriting of the journalism, so let's discuss..... 

  Mass Media and Communication is not only a wide concept but also the need of the time. In the Present time, there are innumerable mass communication tools available.here we are going to see one of the tool journalism. 

# Leadwriting :

In news articles, the lead is a summary of what the whole thing is about answering the questions Who? What? Where? When? Why?

Short, Sharp Summary of things, readers are curious to read.

There is a hard lead and a soft lead…

Hard Lead gives a comprehensive view of entire event, while soft lead gives a short account of that event with catchy title. 

# Featurewriting :

   Key function is to humanize, to add colour, to educate, to entertain, to illuminate.

·       A feature story may or may not tied to a current event.

·       Will often be longer in size than a traditional news story.

·       Use ‘features’ when you want to:

-         explain, expand and/or analyse previous news stories

-         profile a person

-         document a trend in society

-         create a ‘how – to” guide

·       Feature types are:-

1.    Personality Profiles

2.    Human Interest Stories

3.    Trend Stories

4.    Analysis Stories

·       Features are written to hook the reader and draw them into the story.

·       It may include direct quotations, observations and additional background throughout the story.

#Writing a Feature

·       Choose a theme

·       Has a story been done before?

·       Is the story of interest to the reader?

·       Does the story have holding power (appealing power)?

·       What makes the story worthy of being reported?

·       The theme answers the questions ‘so what’?

·       Read or watch different kinds of features and stories. Reading and observing can help you understand the nuances of presenting your ideas clearly and concisely.

·       Study the language, ideas, presentation and the wrap-up patterns of various feature stories.

·       Think clearly. Be sure about the purpose of writing the feature story. It can be for dissemination of information, appreciation and instructional. Learn how to distinguish one from the other

·       Visualize the reaction of your reader. Reflect if you can draw the attention of the reader by your presentation.